Cookies and local storage

Cookies are small files stored by a browser. Local storage is a separate browser-storage mechanism. This policy explains both for Brand Tool Guide. You do not need to accept optional analytics to read the website.

Your saved choice

Name: btg-analytics-consent-v1
Type: first-party local storage.
Purpose: remember whether you accepted or rejected optional analytics.
Validity: 180 days after a choice.

Expired choices are ignored. An expired entry can remain in browser storage until replaced or cleared. This preference is not an analytics cookie and is not used to track visitors across websites.

Optional Google Analytics cookies

After you select Accept analytics, Google Analytics can set first-party cookies including _ga and _ga_5X6XLJN3NB to distinguish visits and sessions and support measurement of website use.

The installed configuration requests a maximum lifetime of 180 days and disables routine extension of cookie expiry on each visit. Browser restrictions may shorten the lifetime. This does not mean all information already sent to Google is erased after 180 days. See the Privacy Policy.

Accepting or rejecting

On a visit without a valid saved choice, the consent panel offers Reject analytics and Accept analytics. Both choices allow you to read the site. Before acceptance, the site's implementation does not load Google's analytics tag or send Google Analytics requests, including cookieless analytics pings. Scrolling or continuing to browse is not consent.

To change your choice, open Cookie settings in the footer. Selecting Reject analytics disables further analytics for that browser and removes accessible first-party Google Analytics cookies. If the library was already loaded, the page reloads to unload it. This does not recall data already received by Google.

You can clear cookies and local storage through your browser. Clearing storage, using another browser or changing devices may cause the site to ask again. If local storage is blocked, your choice may not be remembered between pages. If JavaScript is disabled, the site's optional analytics code cannot run.

External websites and changes

Websites you visit through external links apply their own cookie practices. We will update this policy if we introduce other tracking technologies or embedded services.

Questions: hello@brandtoolguide.com.