Practical marketing for small physical-product brands.
Marketing help for small physical product brands
Step-by-step guides, printable checklists and free tools for the parts of your shop that decide whether people buy. Pick one thing and fix it this week.
Not sure where to start?
Whether you sell from your own online store or a shop on a platform, most problems come down to one of these three. Pick the one that sounds like yours.
You make the product, pack the orders and answer the emails yourself. So every guide uses a worked example from a small shop like yours and ends with a checklist of what to do next.
If you can edit a product page in your shop platform, you can do everything in these guides.
We've picked one guide from each section to get you started.
Product Pages
A new visitor decides in a couple of seconds whether your page is worth scrolling. The top of the page doesn't need to say everything. It needs to say what the product is in ordinary words, which version is selected, what it costs, what to do next, and the one condition that could change the decision.
Email Marketing
Your welcome email arrives while a new subscriber still remembers why they signed up. Use that moment to deliver exactly what your form promised, make the sender recognisable and explain what comes next. A discount is a choice to make on purpose, not the default.
Content Creation
A buyer can't pick your product up, open it or hold it against something they own. Five planned photos can do that for them: a clean view, a size view, a detail view, an in-use view and a contents view. Here's how to plan each one, including what to do when the in-use shot shows things you don't sell.
Marketing Campaigns
A schedule of launch posts counts messages. A launch plan maps decisions. Lay out the six steps a buyer walks through, write what they need at each one, and give every page, email and post its own job along that route, including the wait between paying and receiving.
Software
Pricing tables tell you what every platform can do. They can't tell you what your business needs to send. Spend an hour writing a one-page brief first, test one real route on your current tool, and comparing platforms becomes quick, fair and much harder to get wrong.